Brand History

Liz Claiborne was founded on a big aspiration-to make fashion accessible to all. Liz Claiborne is the original style authority for strong, spirited women at work and in life. She is classic, clever, wise and optimistic. The frame collection is classic and functional with feminine details, color and a signature sense of style, affordable quality, and versatility.

Founded in 1976, Liz Claiborne, Inc., immediately sprung to a business success and fashion empire. Inspired by designs created to meet the changing needs of women, the company is a Fortune 500 company and in 2002 had annual net sales in excess of three billion dollars.

The Liz Claiborne name can be found on a full range of apparel and fashion products including career and casual sportswear, sleepwear, swimwear, outerwear, handbags, jewelry, shoes, fashion accessories, hats, scarves, fragrance, home and eyewear.


Brand Positioning

Liz Claiborne reflects the warmth, authenticity and self-confidence of its consumer by being stylish, flattering and feminine, while never sacrificing quality, comfort or versatility.The Liz Claiborne brand is for the woman who knows herself and likes herself. Liz Claiborne knows her and likes her, too.

LIZ CLAIBORNE

The Eyewear Collection

The Liz Claiborne eyewear collection features feminine, classic, progressive friendly designs that meet the needs of today's women. The high quality frames are modern, but not trendy.

Available in a wide range of colorations, from duotones to gradations to fades, the styling features subtle feminine details that enhance the face, while providing comfort and outstanding fit at a great value.

The collection also features many quality design details such as hand set Swarovski crystals, unique enameled temple treatments, spring hinges, and etching details on several styles within the collection.