LA STRADA eyeglasses include fashionable, lighter-weight frame styles offering improved enhanced features, with flex hinges in some models.

Affordably priced, La Strada eyeglasses let you reflect your image without compromise.

LA STRADA designs a wide selection of different styles, colors and shapes.

Safilo had focused primarily on the Italian market until the 1970s.

The growing popularity of Italian-made eyewear elsewhere in the world soon led the company to begin its own international expansion, starting with the launch of a subsidiary in Belgium in 1977.

The success of its venture into Belgium led Safilo to expand throughout Europe, opening distribution subsidiaries in Denmark, Spain, Germany, and France.

Back in Italy, Safilo added a new factory operation, in Martingnacco-Udine, in 1980, dedicated to the production of metal components for eyeglass frames.

Safilo supported the growth of its stable of brands with the steady expansion of its industrial and distribution capacity. In 1988, the company began construction of a new headquarters facility on a 25-acre site in Padua, which opened in 1990. The following year, Safilo inaugurated a new production plant in Longarone dedicated to the production of metal frames. The new site also enabled Safilo to enter the fast-growing market for lightweight titanium-based frames.